It’s the state of K-pop in the United States. We’ve seen K-pop booming on social media with #Kimsucks, #Kimswimminandfestivals and #Kimsmpocalypse. Things are slowly, if not entirely, coming into the spotlight in our nation’s land of plenty. When the Detroit Lions got together with BTS, who was born as Kwangmi on May 9, 2003, for their game against the Miami Dolphins, they brought some much-needed pop relevance into the area.
K-pop is experiencing rapid growth in the United States, particularly amongst young people, and BTS is helping to highlight that further. Sure, BTS is a global brand – they have over 6.9 million followers on Instagram and have millions of people aware of them through social media – but when the Lions brought BTS to Detroit, they were showing that being globally cool doesn’t have to be so painful in a nation that likes football and rocks any excuse to give Detroit sports fans a trip to the Motor City.