Researchers comb book tours to find out what we really, really want

French people want to know a lot about you before you visit there, whether it’s what you own, your hobbies, or the neighbourhood where you live. So apparently we like reading a lot, too. A new study by the French online encyclopedia Bookjour — published in partnership with Facebook — reveals that 71 percent of French people who went on a reading tour at a “literary tour de force” were “affected,” and 92 percent had learned something new while there. Since the 2014 discovery that guides could use Facebook to verify biographical data from customers, the site has also been getting access to reams of new information about individual travelers. The new research about “the French Reader” focused on readers at high-end literary tours—smaller than big events like the Lafontaine Festival — which participants specifically sought out.

On the non-book reading tour, 70 percent of those surveyed said they would have to learn something new in order to make the trip an experience worth returning to, while 81 percent said that a good tour de force convinced them to go back. It turns out that these guys probably know more about us than we’d like to admit.

Read the full story at The Guardian.


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